The geo-targeting engine ensures your marketing reaches the right geographic audience. This document explains how location targeting is determined and customized.
Geographic targeting visualizer
Interactive component coming soon
Default Targeting Rules
In-Person Events
Primary radius: 50 miles (high density)
Secondary radius: 100 miles (medium density)
Extended radius: 200 miles (low density)
Centroid: Event venue coordinates
Online Events
Default: Event country (US, UK, etc.)
Expanded: English-speaking countries
Global: All supported regions
Hybrid Events
Combination of both strategies
In-person attendees: Geo-targeted
Online attendees: National
Audience Density Tiers
Tier 1: High Density (0-50mi)
Email frequency: All campaigns
Ad spend: 50% of budget
Audience quality: Highest
Tier 2: Medium Density (50-100mi)
Email frequency: Major campaigns
Ad spend: 30% of budget
Audience quality: High
Tier 3: Extended (100-200mi)
Email frequency: Announcement only
Ad spend: 20% of budget
Audience quality: Moderate
Custom Region Configuration
Override Defaults Settings → Marketing → Custom Regions
Options: • Add specific cities/metro areas • Exclude regions (already saturated) • Set custom radius per event • Target by postal code prefix
Use Cases: • Multi-city tours (different regions per event) • Regional exclusion (competitor events) • Destination events (tourism markets)
For destination retreats, expand targeting beyond the venue location to include travel hubs and urban centers where your audience typically lives.